Creating a company first ever booklet (for IAC75 in Milan) made me realize that I don’t know anyone who works in a creative industry and goes according to the approved plan (starting weeks before the deadline). It seems that an organized ASAP is a fundamental part of a creative process, and my creativity works exactly as this. Sometimes, just before putting a document into the print house. Gosh, they even invented 24hr print shops for that reason! I was able to finish slides at 5am or 6am having a presentation at 9, or close another magazine issue just around the clock corner, a hair before of the deadline. And, even if someone tries to have a plan, as Klaudia said, it always ends with an organized ASAP.

Tru, the review and fixes are important, but the reviewer should be, prepared, ekhm, organized for ASAP.